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Economics at the Movies - The Cola Road Documentary

Geoff Riley

21st August 2013

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For years, a mystery has baffled visitors to developing countries: Coca-Cola is everywhere, but basic medicines are not. This year, Zambia has become the first African country to embrace a trial of the ColaLife concept. ColaLife aims to use Coca-Cola’s distribution model to deliver life-saving medicines to far-flung, rural communities

THE COLA ROAD [TRAILER] from Claire Ward on Vimeo.

The Cola Road - ten minute teaser from Claire Ward on Vimeo.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff