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In the News

Dr Pepper Snapple merges with Keurig Green Mountain

Graham Watson

29th January 2018

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Horizontal integration in the US beverage market with Keurig Dr Pepper hoping to have access to "unrivalled distribution capability to reach virtually every point-of-sale in North America".

This implies that here are obvious marketing economies of scale to be gained from the merger, although how far they are going to be realised is open to debate.

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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