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Dan Ariely speaks at Google

Geoff Riley

24th July 2008

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The author of Predictably Irrational - the hit book with my students this summer - talks to the folk at Google in a presentation in early July. The venue looked packed and it is easy to see why - I love his explanation of the effects of asymmetric dominance as a way of changing our buying behaviour.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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