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Creative Destruction and Product Innovation - Some Video Resources

Ben Christopher

11th March 2012

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Discussing innovation and Shumpeter’s creative destruction recently, we had some fun in class digging up these adverts from the 80s for what was then cutting edge technology. Look at the mobile you have now, and check out the brick back then, not to mention the price nor the battery pack that you had to lug around with you - as the blurb says “Look at the size and look at the price! They were heavy, the battery life was short, and the per-minute rate was prohibitive. But hey, let’s take it to the beach and chit-chat!” Enjoy!

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Ben Christopher

Now teaching in Dubai.

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