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Crashing Consumer Confidence

Jim Riley

19th April 2011

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Japanese consumer confidence fell in the immediate aftermath of the devastating earthquake and tsunami last month. Households across the nation became considerably less willing to purchase consumer durables and people were more worried about their jobs, incomes and overall livelihood. Many Japanese, out of respect for the victims, have also shied away from making luxury or big-ticket purchases.

The Herald and Tribune features and very interesting article on this topic.

Lesson Activity: This article could be a good starting point following the Easter break as a review activity in preparation for the upcoming AS examination in May.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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