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Crafty companies shrink products

Jim Riley

16th May 2010

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I had a Cornetto the other day and whilst it was nice I was a little disapointed with it’s size. I’m sure they used to be bigger back in the day. Well here is the proof that crafty food companies are reducing the size of their products whilst keeping the price the same. This is a great example for any lesson on competition or costs.

It just shows that price competition is not always good for customers as companies have to cut corners to maintain profit.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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