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Teaching Economics

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Christmas Cheer

Jim Riley

29th August 2009

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Yes, I know it is August Bank Holiday, but firms are already planning ahead for the festive season. Sainsbury’s are planning on hiring 20000 seasonal workers to cope with expected increases in demand, as they compete vigorously with their arch rival Tesco to increase market share. Ask your class to come up with alternative ways of competing in this market.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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