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Caveman economics

Geoff Riley

23rd March 2008

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I am greatly enjoying Predictably Irrational by Dan Ariely - who spoke at the LSE last week (there was a long queue of my students wanting to buy the book). Today’s Mail on Sunday previews another example of the new genre of popular books on behavioural economics written by Professor Pete Lunn from the Economic and Social Research Institute and given the enticing title Basic Instincts: Human Nature and the New Economics. It is published by Marshall Cavendish next month, few details available yet. I will keep my eye out and add to the blog when they are more widely known.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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