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Mild winter drives cauliflower prices down

Geoff Riley

9th February 2008

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Unseasonally mild temperatures and heavy rain is causing a glut in the market supply of cauliflowers and driving prices down. This BBC news av clip is a good example of how unplanned fluctuations in supply can cause prices to fluctuate. Although prices for each cauliflower average just under £1, the farmers themselves receive less than 20 pence and if farmers cannot make a profit, they have little incentive to expand output, some have opted to plough their crops into the ground. A good markets in action example for AS microeconomics.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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