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Cashing in on pricing errors?

Geoff Riley

27th November 2010

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Some retail research finds that customers spend less than six seconds sizing up anyone single offer thrust in front of them as they struggle around a supermarket. Shoppers who allow their concentration to slip are prone to caught out by frequent price label errors in many of the main supermarkets as this BBC video explains.

Shop prices tend to be set centrally and the sheer volume of price discounts - 25% off, 3 for 2, 4 for 3, buy one get one free inevitably invites logistics errors in store and confusion among customers. Here is a selection of images of pricing errors some of which are comic all of which put extra money into the hands of the retailers.


Tom’s blog has some more examples!

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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