In the News

Camera firm Kodak pivots to drugs to fight virus.

31st July 2020

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Former camera giants, Kodak, have started to manufacture the ingredients required for generic drugs. As have Fuji Film.

It shows the power of the brand - but will the two formerly prominent camera manufacturers be able to reinvent themselves in this fashion. However, such is the heft of Kodak that it's been able to secure a sizeable loan - $765m (£592m) - from the US government to manufacture the ingredients.

Jim Continenza, Kodak’s executive chairman, said it would take three or four years to reach large-scale production - more here from the Financial Times

Kodak isn’t the only company to fundamentally change what it does. Nokia started as a pulp mill. Nintendo started as a playing card company and The Gap started as a record shop that also sold jeans
— Adam Shaw (@AdamShawBiz) July 29, 2020

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.