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Blog

Behavioural nudges at the gym

Geoff Riley

10th February 2011

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A Boston economics student drew on lessons from behavioural economics lectures to persuade her local gym to trial some innovative gym membership fees as a way of incentivising more regular attendance .....read about it here.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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