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Behavioural Economics: The Babes of Woolwich

Geoff Riley

23rd September 2012

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Behavioural nudges have the prospect of at least addressing some intractable social issues and in this example we see how a simple idea can be harnessed in a bid to reduce vandalism. Inspired by Rory Sutherland and the team at Ogilvy, the shuttered streets of Woolwich were brought to life with pictures of faces of local babies. Can this work to help connect people to their neighbourhood and lower the risks of repeated vandalism of shuttered shop fronts?

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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