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Behavioural Economics: Taking the P? Video Games to Reduce Splash

Geoff Riley

23rd September 2012

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Following on from the legendary flies embossed into the urinals at Schipol Airport in Amsterdam - a behavioural nudge to reduce spillage and cleaning costs - a UK business called Captive Media has created a p-controlled video game for bars, clubs and restaurants. Will it take on? Might it lead to higher consumption as customers load up to beat their personal best? Will Nintendo launch it on their Wiiplatform? Time will tell.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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