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Behavioural Economics - Nudge Squared!

Geoff Riley

30th December 2010

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This article today from the Telegraph picks up on the recent work of Paul Ormerod in understanding the power of network effects in influening people’s behaviour. I re-watched Paul’s talk at the RSA and it really is very good - having spent some time tonight considering purchases on Amazon UK and reviews on Trip Advisor, I am now alert to the impact of comments and feedback from people that I will in all probability never meet!

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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