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An unnoticed effect of cost push inflation - shrinking toilet paper

Jim Riley

9th November 2010

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Due to competition, toilet paper companies are unable to increase their prices when the cost of raw materials goes up. So what are they to do to maintain profit margins?

You probably haven’t noticed this but they have sneakily been reducing the size of the roll. This fantastic guide to shrinking toilet paper would be a great starter for any lesson on inflation

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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