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60 Second Adventures in Economics - Rational Choice Theory

Jim Riley

20th September 2012

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In this OU video, David Mitchell explains that without a belief in rational behaviour, it's hard to design an economic policy with predictable results. In practice, people's errors or misinformed choices can frustrate policy design.


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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.