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Upselling is a marketing strategy used by businesses to encourage customers to purchase more expensive products or services. It involves offering customers additional products or services that complement their existing purchase or enhance their experience.Here are some examples of upselling:

  • Offering an extended warranty on a product.
  • Suggesting a larger size of a product.
  • Offering a premium version of a service.
  • Suggesting additional products or services that complement the customer's purchase.

The goal of upselling is to increase revenue per customer by encouraging customers to spend more money on additional products or services. It can be a powerful strategy for businesses, as it allows them to maximize revenue from existing customers, rather than relying solely on new customer acquisition.However, it's important for businesses to use upselling ethically and avoid being pushy or aggressive, as this can harm the customer experience and damage the business's reputation.

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