Glocalisation is a fancy term that describes the process of adapting global products or services to local markets. It's basically a combination of "global" and "local," and it recognizes that different markets and cultures have different preferences and needs.
For example, a company might design a global marketing campaign, but then customize it for each local market to make it more culturally relevant and effective. Glocalisation is becoming increasingly important as companies expand into new markets and need to tailor their products and services to the local context. It can help companies build stronger relationships with customers and create more relevant and meaningful experiences for them.
13th August 2016