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Focus Groups

Focus groups are a type of market research method that involves bringing together a small group of people to discuss a product, service, or topic in a guided, structured discussion.

Here are some reasons why businesses use focus groups:

  • To understand customer needs and preferences: Focus groups allow businesses to gather feedback directly from customers and gain insights into what they want or need from a product or service.
  • To test new products or services: Focus groups can be used to test and refine new products or services before they are launched.
  • To gather qualitative data: Focus groups provide rich, qualitative data that can help businesses understand the emotional and psychological factors that drive customer behavior.
  • To generate new ideas: Focus groups can be a great way to brainstorm and generate new ideas or solutions to problems.

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