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Bricks and Mortar Businesses
"Bricks and mortar" businesses are those that operate from a physical location, such as a store, office, or factory. They are often referred to as traditional businesses, in contrast to online businesses, which operate primarily or exclusively through the internet.
Some examples of bricks and mortar businesses include retail stores, restaurants, banks, and manufacturing facilities. These businesses have a physical presence, allowing customers to interact with them in person, which can be a valuable differentiator in a digital age.
However, bricks and mortar businesses also face unique challenges, such as higher operating costs due to the need for physical space, limited geographic reach, and the need to adapt to changing consumer behaviour, such as the shift to online shopping.
Despite these challenges, bricks and mortar businesses remain a vital part of the global economy, and many are finding ways to combine their physical presence with digital tools to create a seamless, omni-channel experience for customers.