Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Free Business resources

Teaching Activities

The Influencer Dilemma (Influencer Marketing) | Activity | AQA A-Level Business (2026) Unit 3.1.3

Level:
A-Level
Board:
AQA

Last updated 22 Jun 2026

Share this content:

The Influencer Dilemma explores the benefits and risks of influencer marketing, including consumer trust, targeted reach, misinformation, hidden advertising, unrealistic imagery and reputational damage.

Students examine why businesses use social media influencers as part of the promotional mix, focusing on trust, credibility, audience reach and targeted exposure. They then analyse the risks of relying heavily on influencers, including unethical promotion, misinformation, weak sponsorship disclosure, counterfeit products, privacy concerns and damage to brand reputation. The final task asks students to explain how concerns about accuracy and unrealistic beauty standards should influence influencer selection, vetting, monitoring and alignment with business values.

Download The Influencer Dilemma

Sign in to download

or create a free account

Share this content:

You might also like

Airbnb Influencer Marketing | Activity | AQA A-Level Business (2026) | Unit 3.1.3

Teaching Activities

Marketing Campaigns | The Rise of Pet Influencers

21st January 2023