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Airbnb Influencer Marketing | Activity | AQA A-Level Business (2026) | Unit 3.1.3

Level:
A-Level
Board:
AQA

Last updated 10 Aug 2026

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In this activity students analyse Airbnb’s influencer marketing strategy and consider how local influencers, user-generated content and social media helped support the brand’s international growth.

Using Airbnb’s “Live There” campaign as the case study, students explain how local influencers supported international growth, assess the advantages and disadvantages of influencer marketing compared with traditional advertising, and suggest suitable influencers for a similar UK campaign. An extension task asks students to use campaign evidence, including awareness and engagement data, to judge whether influencer marketing can deliver long-term value. Suggested answers are provided to support discussion, feedback and review in the classroom effectively.

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