In the News

Marketing Campaigns | The Rise of Pet Influencers

Jim Riley

21st January 2023

I'm going to have a serious word with my 14-year old black labrador about her abject failure to become a pet influencer. Just imagine how much she might have earned me, sorry her.

This article in the Guardian showcases the rates that pet influencers can earn.

When it comes to allocating the campaign budget for social media promotion, pet influencers are a growing trend in the advertising world

They capitalise on our love of all things animal-related to promote products from wellies to ferries.

Many pet influencers showcase designer dog attire and accessories such as collars, jackets and harnesses from high fashion brands such as Moncler, Prada, and Anya Hindmarch.

These luxury items sit at the top end of a global pet clothing market valued at more than $5.7bn (£4.6bn) a year, according to research firm SkyQuest.

The trend has even led to the formation of media agencies that specialise in meeting the growing demand for professional dog models.

One example is such as Urban Paws, which has expanded to include cats, rabbits, birds, horses, reptiles, tortoises, and even reindeer and spiders.

Pet influencers, like Hugo, Huxley Good Boy Ollie and others can command £750 a day and Instagram posts can cost £3,000 to £5,000.

Right, time to get the camera out...

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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