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Simulation

Extension Lead (Product Life Cycle) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

Level:
A-Level
Board:
AQA

Last updated 1 Jul 2026

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A punchy product-life-cycle challenge that shows students how brands can fight decline.

Simulation link

Play the Extension Lead Simulation here

ABOUT THE SIMULATION

In Extension Lead students become a junior brand manager at Fallow & Finch Ltd, trying to rescue a declining chocolate/biscuit product. With guidance from MR May Revive, they diagnose why sales are slipping and choose suitable extension strategies. The gameplay links product decline to pricing, advertising, rebranding and product adaptation rather than treating the product life cycle as a simple diagram.

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