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Analysing Marketing Data (Revision Presentation)

Level:
A-Level
Board:
AQA, Edexcel, IB, OCR

Last updated 22 Mar 2021

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In this revision presentation, some core concepts of marketing data analysis are introduced. The presentation introduces topics such as test marketing, calculation of moving averages, extrapolation, correlation and qualitative methods of marketing forecasts (hunch & delphi).

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