In The Flawed Business Plan, students analyse QuickBite’s flawed business plan, identify weaknesses, then rewrite key sections to create clearer objectives, sharper targeting, realistic costs and stronger strategies for success.

In this engaging activity, students become business plan detectives as they examine QuickBite’s proposal and identify what needs improving. They explore weaknesses in areas such as objectives, target market, pricing, promotion, finance and competition before developing stronger alternatives. Students then rewrite key sections, create a SMART objective, identify realistic costs and suggest a practical response to business risk. The activity encourages careful analysis, commercial thinking and confident decision-making while helping students understand what makes a business plan focused, realistic and effective.