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Zombie Startups

Geoff Riley

7th August 2017

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An interesting piece here in the Guardian reflecting on the very low percentage of start-ups that fail to grow beyond their initial funding.

There is a big difference between users and customers. If you have customers you have a business. A lot of digital start-ups seem obsessed with growing their user-base rather than building a layer of paying customers that can help a start-up become cash-flow positive.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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