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In the News

Taylor Swift Meets Michael Porter's Five Forces

Jim Riley

26th June 2015

You've got to love and admire Taylor Swift. Has there been a better example of the bargaining power of suppliers than Taylor's recent, short-lived dispute with Apple over a proposed royalty-free three-month period on Apple's new music streaming service.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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