The Role of Design in Product Development - Explained

The role of design in product development is beautifully and concisely explained in this cool video!

The basic principles of design apply not just to products (like the Apple mouse featured), but also to experiences (like designing a school). The importance of observation at the start of the design process is emphasised in the video as is the use of prototypes to get the product design right. Finally the role of "storytelling" is introduced, which links neatly to promotion! Well worth a watch.