Marketing objectives set out what a business wants to achieve from its marketing activities. They need to be consistent with overall aims and objectives of the business. They also provide an important focus for the marketing team.
What makes a good marketing objective? It is often said that an effective marketing objective meets the SMART criteria:
Some examples of marketing objectives which meet these criteria would be:
• Increase company sales by 12% in 2009
• Achieve a market share of 27% for Product C within 3 years of launch
• Increase the percentage of customers who rate service as “excellent” from 80% to 85% within 18 months
It is important that marketing objectives and marketing plans support the overall objectives of the business. Below is an example of how business objectives translate into marketing objectives and activities:
Subscribe to email updates from the tutor2u Business
Join 1000s of fellow Business teachers and students all getting the tutor2u Business team's latest resources and support delivered fresh in their inbox every morning.
You can also follow @tutor2uBusiness on Twitter, subscribe to our YouTube channel, or join our popular Facebook Groups.
Job board
Teacher of Business and Economics
The Holt School, Wokingham
-
Our Edexcel A Level Business Grade Booster workshops are designed to provide essential revision support to Year 13 Edexcel Business students as they complete their preparation for the three papers at...
-
Join Graham Prior and Penny Brooks for the 2019/20 edition of A-Level Business Strong Foundations - the exam workshop for Year 13 Edexcel & AQA A-Level Business Students wanting to lay the...
Popular Content
-
AQA A Level Business Theories & Models Revision Cards
- SKU: 01-4130-30179-01
-
Physical Pack
- £3.00 (+VAT)
Added to your Shopping Cart!
AQA A Level Business Theories & Models Revision Cards
- SKU: 01-4130-30179-01
-
Physical Pack
- £3.00 (+VAT)
-
Edexcel A Level Business Knowledge Book
- SKU: 01-4130-30161-03
-
Printed Edition
-
Student personal license
- £6.95
Added to your Shopping Cart!
Edexcel A Level Business Knowledge Book
- SKU: 01-4130-30161-03
-
Printed Edition
- £6.95
Teaching Vacancies
-
Economics B (2016 Specification) Examiner - GCE A Level
Pearson, Home based
-
Teacher of Business and Economics
The Holt School, Wokingham
-
Examiner- GCE A Level - Economics (2015 Specification)
Pearson, Home based
- Browse all jobs ›
Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.