Marketing objectives set out what a business wants to achieve from its marketing activities. They need to be consistent with overall aims and objectives of the business. They also provide an important focus for the marketing team.
What makes a good marketing objective? It is often said that an effective marketing objective meets the SMART criteria:
Some examples of marketing objectives which meet these criteria would be:
• Increase company sales by 12% in 2009
• Achieve a market share of 27% for Product C within 3 years of launch
• Increase the percentage of customers who rate service as “excellent” from 80% to 85% within 18 months
It is important that marketing objectives and marketing plans support the overall objectives of the business. Below is an example of how business objectives translate into marketing objectives and activities:
Subscribe to email updates from the tutor2u Business
Join 1000s of fellow Business teachers and students all getting the tutor2u Business team's latest resources and support delivered fresh in their inbox every morning.
You can also follow @tutor2uBusiness on Twitter, subscribe to our YouTube channel, or join our popular Facebook Groups.
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
-
GCSE Business Grade Booster Workshops
Our new Grade Booster revision workshops for GCSE Business (9-1) are suitable for students taking either AQA or Edexcel.
-
AQA A Level Business Grade Booster Workshops
Our AQA A Level Business Grade Booster workshops are designed to provide essential revision support to AQA Business students as they complete their preparation for Paper 1, Paper 2 and Paper 3.
Popular Content
-
BTEC National Business Unit 3 Revision FlashcardsBTEC National Business Unit 3 Revision Flashcards
- SKU: 01-4130-30042-03
-
Printed Edition
-
Student personal license
- £10.00 (+VAT)
Added to your Shopping Cart!
BTEC National Business Unit 3 Revision Flashcards
- SKU: 01-4130-30042-03
-
Printed Edition
- £10.00 (+VAT)
-
AQA A Level Business Theories & Models Revision CardsAQA A Level Business Theories & Models Revision Cards
- SKU: 01-4130-30179-01
-
Physical Pack
- £3.00 (+VAT)
Added to your Shopping Cart!
AQA A Level Business Theories & Models Revision Cards
- SKU: 01-4130-30179-01
-
Physical Pack
- £3.00 (+VAT)
Teaching Vacancies
-
Teacher of Business and Economics
Kew House School, Brentford, London
-
Economics Teacher
Bromley High School, Bromley, Kent
-
Business Education Teacher
Dollar Academy, Dollar, Clackmannanshire
- Browse all jobs ›
Advertise your vacancies with tutor2u
Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.