In the News
Profits on a Pair of Jeans - Online versus Offline Channels
29th August 2017
For the same pair of jeans, the variation in profit margins between bricks & mortar retailers versus e-commerce channels can be significant.
This great tweet from Laura Behrens Wu, Founder and CEO of GoShippo flags up a tremendous graphic that you might want to use in your teaching. It looks at the profit margins of selling a pair of premium brand jeans manufactured in Mexico. The margin from selling online is nearly twice as big!
1) Brick & mortar vs e-commerce: Same jeans. Profit from selling offline is $24, from selling online is $45. pic.twitter.com/kbk6H6izlD
— Laura Behrens Wu (@LauraBehrensWu) August 7, 2017
- Business
- Blog
- In the News
- Multichannel distribution
- Omnichannel Retailing
- Profit
- Profitability
- Profit margin
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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