In the News
Profits on a Pair of Jeans - Online versus Offline Channels
![](https://tutor2u-net.imgix.net/user-photos/gbr_profile.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
29th August 2017
For the same pair of jeans, the variation in profit margins between bricks & mortar retailers versus e-commerce channels can be significant.
This great tweet from Laura Behrens Wu, Founder and CEO of GoShippo flags up a tremendous graphic that you might want to use in your teaching. It looks at the profit margins of selling a pair of premium brand jeans manufactured in Mexico. The margin from selling online is nearly twice as big!
1) Brick & mortar vs e-commerce: Same jeans. Profit from selling offline is $24, from selling online is $45. pic.twitter.com/kbk6H6izlD
— Laura Behrens Wu (@LauraBehrensWu) August 7, 2017
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