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Profits on a Pair of Jeans - Online versus Offline Channels

Geoff Riley

29th August 2017

For the same pair of jeans, the variation in profit margins between bricks & mortar retailers versus e-commerce channels can be significant.

This great tweet from Laura Behrens Wu, Founder and CEO of GoShippo flags up a tremendous graphic that you might want to use in your teaching. It looks at the profit margins of selling a pair of premium brand jeans manufactured in Mexico. The margin from selling online is nearly twice as big!

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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