Teaching activity

How Nordic Companies Exploit Global Niche Markets

Jim Riley

31st August 2016

The relentless pace of globalisation makes it hard to compete in global mass markets unless a firm is highly efficient and able to benefit from economies of scale.

However, as this excellent article in The Economist explains, that still leaves opportunities for multinational firms to position themselves to compete effectively in global niche markets.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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