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Greater Regulation of Advertising on the Cards to Tackle Gender Stereotyping

Jim Riley

26th July 2017

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This BBC video explains how tighter regulation of advertising is to be introduced in the UK - which will affect some well-known consumer brands!

Advertising in the UK is regulated by the ASA (Advertising Standards Association). Is it going too far with this latest "crackdown"?

The ASA in its report claims:

“Our review shows that specific forms of gender stereotypes in ads can contribute to harm for adults and children”

Sexist adverts to come under scrutiny - BBC News
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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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