Exam Support
Demonstrating Application - What's the SCORE?
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
8th January 2017
Making sure your exam answers are fully in context is a key part of success in A Level Business. Here's a great approach - SCORE - which helps identify key elements of the contexts you are provided in well-structured answers.
We introduced A Level Business students to the SCORE approach in our Strong Foundations workshops and we develop it further in our Grade Booster workshops as we fine-tune exam technique for Year 13 students taking AQA Business or Edexcel Business.
Here's what the SCORE acronym stands for:
![](https://tutor2u-net.imgix.net/subjects/business/blogimages/exam-technique-bus-SCORE.png?auto=compress%2Cformat&fit=clip&q=80&w=800)
S = SIZE & SECTOR
Factors to consider here include:
- How large is the business (e.g. revenues, number of employees, number of brands & business units)
- What sector does it operate in (e.g. public v private; primary / secondary / service, digital)
C = COMPETITIVE ENVIRONMENT
Factors to consider here include:
- In which markets and market segments does the business operate?
- How attractive are those markets (e.g. market growth rate, market profits, threat of disruption)?
- Who are the main competitors and what are their competitive advantages and disadvantages?
- Who are the key customers and buyers in the market and how much power do they have?
- How is the competitive environment changing (e.g. technological disruption, social change)
O = OWNERSHIP & OBJECTIVES
Factors to consider here include:
- Who owns the business?
- What is the type of ownership? (e.g private v public)
- Is ownership divorced from control (e.g. most shareholders are not directly involved in day-to-day management)
- What are the key corporate objectives and are these consistent with the aims and mission of the busines
R = RESOURCES
Factors to consider here include:
- Are the financial resources of the business adequate to support the chosen business strategy?
- Does the business have sufficient operational / production assets and capacity?
- How capital or labour intensive is the business and what are the implications of this?
- Does the business have intangible resources (e.g. brands, IP) that need protecting / developing?
- Does the business have sufficient resources overall to support planned investment?
E - EXTERNAL ENVIRONMENT
Factors to consider here include:
- What are the key changes in the external environment to which the business needs to respond?
- Overall, does the external environment pose more threats than opportunities (or the other way round)?
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