Corporate Claptrap - The Gift That Keeps on Giving!
This is a stunning article from Lucy Kellaway who is leaving the FT after more than 25 years.
Lucy has waged a war over a quarter of a century on the relentless expansion of business bullshit but it shows few signs of slowing down. Consider these examples of product re-branding as just one example!
Over the years, Toyota has renamed the car a “sustainable mobility solution”; Amazon has called the book a “reading container”; Speedo has rebranded the swimming cap a “hair management system” and a Nestlé bottle of water has been described as an “affordable, portable lifestyle beverage”
Find the article by clicking on any of the tweets below