Enrichment
Corporate Claptrap - The Gift That Keeps on Giving!
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16th July 2017
This is a stunning article from Lucy Kellaway who is leaving the FT after more than 25 years.
Lucy has waged a war over a quarter of a century on the relentless expansion of business bullshit but it shows few signs of slowing down. Consider these examples of product re-branding as just one example!
Over the years, Toyota has renamed the car a “sustainable mobility solution”; Amazon has called the book a “reading container”; Speedo has rebranded the swimming cap a “hair management system” and a Nestlé bottle of water has been described as an “affordable, portable lifestyle beverage”
Find the article by clicking on any of the tweets below
How I lost my 25-year battle against corporate claptrap https://t.co/wbNEogeRQP
— Financial Times (@FinancialTimes) July 16, 2017
Lucy Kellaway: Toyota renamed the car a “sustainable mobility solution”; Amazon called a book a “reading container” https://t.co/uHTA6BtLFe
— Linda Yueh (@lindayueh) July 16, 2017
We love this brilliant guide to corporate claptrap by @snapcomms - a handy reminder to never say in five words what you can say in one! pic.twitter.com/rGpYI2TvqV
— H&H (@handhagency) June 26, 2017
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