Teaching activity
Butter Prices On The Rise - The Effect on Business Costs
14th September 2017
We all love butter - which makes it an essential product for many of us. But, there is a problem. The cost of making butter is rising fast, largely due to a shortage in the supply of cream.
As this excellent video from the BBC explains, businesses that reply on butter as a key ingredient in their products are feeling the effects.
A rise in ingredient (variable) costs is forcing them to pass on cost increases to their customers in order to maintain their contribution per unit.
The example provided is a handmade cake manufacturer, which presumably has customers who are prepared to accept an increase in selling prices.
A great example of how changes in supply and demand at the beginning of the supply chain can have implications further up the chain!
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