World Cup 2010 Business Winners and Losers

The Guardian has a useful article today summarising what it believes are the main business winners and losers (in the UK) from the World Cup 2010.  It uses reported financial results and other marketing data as the basis for the analysis (which is an interesting discussion point for students).  Well worth printing out and using as an example of external factors which affect demand in a market.

Inevitably the article focuses mainly on retailers - who tend to release more data, more quickly than other sectors.

The more confident students might question some of the analysis and evaluation in the article, perhaps questioning whether it was the World Cup which was the reason for a better/worse performance - or whether it was the underlying competitive strength of the business which was key.

Job board

Head of Economics and Business Studies

St Aidan's Church of England High School, Harrogate, North Yorkshire

Join the tutor2u community

With a tutor2u account you can access extra features to support your teaching & learning.

Subscribe to the daily digest

Curate your own content

Track your training schedule

Manage your resource library

Receive job alerts

Join the community

Already joined? Sign in now ›

More From the Digital Store

This activity can be used to consolidate students understanding of fixed costs, variable costs, profit and loss. The activity is delivered via the context of a business choosing a location....

£5.00 (+VAT)

Location Calculation

A comprehensive test bank of exam-style MCQs for AQA Year 1 (AS) Business to support topic revision and exam practice.

£50.00 (+VAT)

AQA A Level Business Year 1 (AS) MCQ Test Bank (Vol1)

This resource will help your students understand the concept of market size, market growth and market share and provide opportunity to practice the calculations involved.

£5.00 (+VAT)

Dicing with Markets

Recruitment

Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.

Find our more ›

Advertise your teaching jobs with tutor2u