Sony Rolls the Dice on Gaming Again with the PS4

Lots of hype this week around the announcement of the new PlayStation 4 by Sony - although the formal announcement didn't actually include sight of what the PS4 console will look like or the price it will be sold for!Sony is a great case study for business students and the 7 year development phase for the PS4 is a crucial part of the strategy of Sony's new CEO Kazou Hirai (who originally made his name in Sony's gaming division). Rory Cellan-Jones from the BBC has this good piece which questions whether console gaming has changed fundamentally since the launch of the PS3.Below, I've provided some punchy video reports on the launch, which touch on the competitive issues that Sony faces as it "rolls the dice" on console gaming driving profit growth once more...