Pampering - demand booms as consumers seek an affordable treat

Consumers might be feeling the pinch, but despite the downturn, demand for nail treatments is booming.  Is having a nail and other spa treatment an affordable luxury what some of us simply can’t do without in times of austerity? This great BBC video looks at the history of products that have boomed in tough economic times.

       

A similar story is told in this video which looks at the broader boom in the number of beauty salons, which itself is translating into greater student numbers on relevant vocational courses.

 

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