In the News
Dynamic Pricing for Restaurants - An Anti-Uber Approach
21st December 2016
CityMunch is a fast-growing app that provides real time discounts for people wanting to use restaurants at off-peak times when outlets have spare capacity but still have overhead costs to pay.
Whereas Uber uses surge pricing to increase fares at busy times, CityMunch offers price discounts when market demand is less than the available capacity.
Founded by Rob Lynch, the business is crowd-funding to raise money to finance their expansion to a number of cities beyond London.
The market for home-food deliveries is getting very crowded with the likes of Just Eat and Deliveroo among the leading players. The CityMunch approach flips this and uses price incentives to get people into restaurants and cafes with a particular focus on independent foodie venues.
We will follow the CityMunch story and see where they get to during 2017!
You might also like
Capacity - Introduction
Study Notes
Making Operational Decisions
Teaching PowerPoints
Starbucks Pricing Strategy Under Attack in China
2nd November 2013
Are Supermarket Economies of Scale Beginning to Fade?
27th March 2013
Capacity Utilisation
Study Notes
Introduction to Business Costs (Revision Presentation)
Teaching PowerPoints
Marketing Mix: Price (Revision Presentation)
Teaching PowerPoints
Pricing - factors to consider when setting price
Study Notes