Apple’s Product Portfolio - the iPhone is now as big as Microsoft!

Ahead of the impending launch of the iPhone 5, the strategic importance of the iPhone to Apple is nicely illustrated in this analysis on CNN Money.  

CNN compare the revenues generated by the iPhone compared with the whole of Microsoft. In the year to June 2012, iPhone revenues were $74.3bn. compared with $73.0bn achieved in total by Microsoft.

The analysis also shows how the iPhone has become the most significant generator of revenues for Apple compared with all the other components of its product portfolio. It raises an interesting question which students might consider - is Apple becoming too reliant on the iPhone?

Job board

Head of Economics and Business Studies

St Aidan's Church of England High School, Harrogate, North Yorkshire

Join the tutor2u community

With a tutor2u account you can access extra features to support your teaching & learning.

Subscribe to the daily digest

Curate your own content

Track your training schedule

Manage your resource library

Receive job alerts

Join the community

Already joined? Sign in now ›

More From the Digital Store

Kinaesthetic motivation is a resource specifically designed to help enhance the teaching and learning of motivation in the classroom. It is a group activity which also helps develop students thinking...

£5.00 (+VAT)

Kinaesthetic Motivation

Topic-by-topic coverage of the Year 2 specification for Edexcel A Level Business. Perfect for student notes and as a textbook replacement.

£100.00 (+VAT)

Edexcel A Level Business (Year 2) Course Companion

Editable worksheets that that enable students to practice all elements of the quantitative and data analysis skills required by the Edexcel A Level Year 1 (AS) teaching content.

£50.00 (+VAT)

Edexcel A Level Business Year 1 (AS) Calculation Practice Sheets

Recruitment

Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.

Find our more ›

Advertise your teaching jobs with tutor2u