Apple’s Product Portfolio - the iPhone is now as big as Microsoft!
Ahead of the impending launch of the iPhone 5, the strategic importance of the iPhone to Apple is nicely illustrated in this analysis on CNN Money.
CNN compare the revenues generated by the iPhone compared with the whole of Microsoft. In the year to June 2012, iPhone revenues were $74.3bn. compared with $73.0bn achieved in total by Microsoft.
The analysis also shows how the iPhone has become the most significant generator of revenues for Apple compared with all the other components of its product portfolio. It raises an interesting question which students might consider - is Apple becoming too reliant on the iPhone?
More From the Digital Store
This Unit Assessment provides A Level Business exam-style and exam-standard practice for Theme 3.1 & 3.2 of the Edexcel specification. Resource also includes a full mark scheme.
All the teaching & learning resources provided to delegates attending the recent Teaching the New Edexcel A Level Business course.
Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.