Blog and updates
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21 Apr 2025
How Social Norms Shape Economic Behaviour | A-Level Economics Revision
Social norms are informal rules or shared expectations that influence individual behaviour in a society or group. They go beyond formal incentives like prices or laws and can override purely...
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21 Apr 2025
Bounded Rationality: Why We Don’t Always Make Rational Choices
In this video, we’re diving into a key concept from behavioural economics: Bounded Rationality. This case study explores how real-life decision-making often strays from textbook rationality – and...
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21 Apr 2025
Pareto Optimality Explained | A-Level Economics Revision
In this video, we breaking down a key concept in microeconomics that you must know for your A-levels: Pareto Optimality. We’ll take you through what Pareto Efficiency means, how it links to the...
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21 Apr 2025
Economics Weekly Quiz | 21 April 2025
Here's this week's economics news quiz. The quiz has 8 multi-choice questions about news events relating to economics from the last 7 days. Most of the questions relate to the UK economy but some...
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19 Apr 2025
UK Parcel Industry Case Study | A Level Economics Revision
In this video, we dive into one of the most dynamic and data-rich sectors in the UK economy — the parcel delivery market. Whether you're studying market structures, business objectives, labour...
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19 Apr 2025
Second-Hand Fashion & Market Forces | Case Study for A-Level
This new revision video case study looks into one of the UK’s most fascinating economic shifts — the rapid rise of the second-hand clothing market. From apps like Depop and Vinted, to high-street...
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18 Apr 2025
Flexible Labour Markets Explained
In this video, we’re diving into a key topic for microeconomics and labour market theory – the Flexible Labour Market. What does it mean? Why is it important for understanding the UK economy? And...
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18 Apr 2025
Types of Collusion in Oligopoly Markets
In this revision video, we look at a topic that frequently comes up in exams and is super important for understanding how firms behave in oligopoly markets:
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18 Apr 2025
Zero Marginal Cost Products Explained
In this video, we look at a concept that’s super relevant in today’s digital economy: Zero Marginal Cost Products – what they are, how they’re priced, and why they raise important questions for...
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13 Apr 2025
Why ALDI, Lidl & Greggs Thrive in a Downturn | Income Elasticity Explained
Why do ALDI, Lidl, and Greggs boom when everyone else struggles? Let’s talk about Income Elasticity of Demand — or YED for short! This measures how demand changes as real income rises or falls. And...
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13 Apr 2025
Understanding Static and Dynamic Efficiency | A-Level Economics
In this video, we explore the crucial topic of economic efficiency, focusing on the difference between static and dynamic efficiency – key concepts that regularly appear in exam questions across...
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10 Apr 2025
Six Market Structures to Revise for Exams (2025 Focus)
Here is a quick video short on some interesting and relevant market structures to revise ahead of the 2025 papers. Having some more in-depth context can be a really productive way to impress the...
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10 Apr 2025
AD-AS, Cycles and the Multiplier
Our third live revision session is today (Thursday) at 12 noon over on our YouTube channel and it promises to be a lively one. We will definitely be reflecting on the deepening trade dispute...
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9 Apr 2025
ScotRail Nationalised | Economics Case Study for 2025 Exams
Why was ScotRail nationalised in 2022—and has it delivered on its promises? In this video, we dive into one of the most topical case studies for Economics students and teachers alike: the...
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7 Apr 2025
How Much Would an iPhone Cost if Made in America?
What if Apple moved iPhone production to the USA? In this video, we unpack the economics behind tariffs, reshoring, and global supply chains, using Apple’s iconic iPhone as the case study....
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7 Apr 2025
Is Trump a Mercantilist? Tariffs, Trade Wars & the Return of Protectionism
From slapping massive tariffs on imports from China, Japan, and the EU, to rejecting multilateral trade agreements, Trump's stance echoes the core beliefs of mercantilism — an economic philosophy...
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6 Apr 2025
Trump's Tariffs - A Selection of Articles
Here is a selection of comment and analysis articles on Trump's Tariffs. We also have a collections page where short videos on the 2025 Global Trade Crisis can be accessed.
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6 Apr 2025
Spanish Government tackles social housing emergency
A housing shortage in Spain has seen rents double in the past decade, whereas incomes have only gone up by 20%. As a result, a significant proportion of renters are having to spend more than 40% of...
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6 Apr 2025
Trump's New Tariffs: How Will the UK Economy Be Hit in 2025?
How will Trump's 10% baseline tariff shake up the UK economy in 2025? In this video, we dive into the latest external shock to global trade – a sweeping new tariff policy from the United States –...
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5 Apr 2025
Explaining the Economics Behind E-Cigarettes, Rational Behaviour & UK Government Policy
Is choosing to vape a rational decision? This engaging video dives into the economic theory behind vaping behaviour—particularly among young people—and explores the growing public health debate...
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