Blog and updates
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18 Jan 2016
Sunseeker Rides the Waves of Demand for Luxury
Here's a short video case study that provides a great example of how a business can position itself in a distinctive niche market.
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17 Jan 2016
Retrenchment for Walmart as Amazon Bites
There is a telling line in this BBC news report on Walmart's first ever mass store closure programme.
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16 Jan 2016
It's All Going Pear-Shaped for GoPro
If you are a GoPro shareholder, don't look down. The share price graph below looks terrible as GoPro struggles to grow in an increasingly competitive market.
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16 Jan 2016
Pricing Strategy - the Gender Rip-off
Ladies. You are being ripped off. Next time you're out shopping, make sure you buy the male version of any product where there is a choice offered based on gender-influenced packaging.
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14 Jan 2016
Can Smart Clothing Take on the the iWatch?
Forget your FitBit or Apple iWatch. What you need is a smart bra.
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14 Jan 2016
E-Commerce Business Models - The Devil is in the Detail
Show this to your students and see what they make of it!
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14 Jan 2016
Chipotle Pays the Price for Poisoning Customers
If you want to significantly damage your market reputation then giving 500 of your customers food poisoning is a pretty foolproof method. Just ask Chipotle.
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14 Jan 2016
The Biz Quiz - 14 January 2016
The second Biz Quiz of 2016 features 10 more questions on the business & economics news.
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13 Jan 2016
Improving the Profits from Pasties
The pasties are tasty, but their recent accounts have been less palatable.
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13 Jan 2016
The Business Cost of Terror
A good example here of the potentially significant business costs arising from sudden changes in the external environment.
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13 Jan 2016
Can Lynx Weave Its Magic on Older Men?
There is hope for me yet. Lynx, the Unilever-owned deodorant brand has decided that it needs to reposition itself in order to appeal to "slightly older, more sensitive men".
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13 Jan 2016
Music Streaming Powers Ahead
The impact of technological change in the music industry and the associated changes in consumer tastes and preferences continues to be reflected in key changes in demand.
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7 Jan 2016
IP Wars - Ainsworth Comes Storming Back
This is a fantastic, topical example to use with students to help explain the topic of protecting a business idea or concept.
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7 Jan 2016
E-commerce: Netflix Goes Global (Overnight)
A major announcement from Netflix today which sees the fast-growing media streaming service attempt to become a truly global business.
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7 Jan 2016
Master Pan sales cook on gas after Tom Daley's Instagram post
Here is a very accessible example of the power that can be harnessed through social media, deliberately or purely by chance, so that interest in a product takes off and sales rise. A new area for...
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7 Jan 2016
E-Commerce and Multichannel in 2016
A recent article by Internet Retailing on what 2016 holds for online and multichannel retailers offers some pure gold for students tackling the BUSS4 research theme.
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6 Jan 2016
Takeover Strategy: Sainsbury's and Argos
So. Sainsbury's wants to buy Argos (and Homebase) through a £1bn+ takeover. Argos says no - for now. Why on earth would Sainsbury's want to acquire Argos? What is the strategic logic?
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6 Jan 2016
The Biz Quiz - 7 January 2016
Welcome to the first Biz Quiz of 2016! Were you keeping on top of the business news whilst nibbling on those mince pies and playing on the PS4 network all Xmas? We're about to find out...
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6 Jan 2016
Amazon Enters the Personal Finance Market
Is this a game-changer in the UK e-commerce market? Amazon has started offering customers personal loans when they spend £400 or more on the e-commerce platform?
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6 Jan 2016
The Fall and Rise of the Argos Share Price
News that grocery giant Sainsbury's has made a takeover approach to Home Retail Group plc (the parent company of Argos) provides the ideal opportunity for students to explore what factors lead to a...
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