Hypodermic Syringe Model | Media | AQA A-Level Sociology

The hypodermic syringe model suggests media directly alters audience behavior. It's critical of media, arguing it causes deviant acts by desensitizing people. Despite censorship calls, rewards in media show antisocial acts positively. But it has a simplistic view of behaviour. It's used in analyzing moral panics about media causing violence. Feminists also see media creating unhealthy views. But people can reject media messages and some

KEY TERMS

hypodermic syringe model, magic bullet theory, media effects, social learning theory, desensitization, censorship, moral panic, feminist view, positive media effects