Cultural Effects Model | Media | AQA A-Level Sociology

This essential topic video for the Media topic in A Level Sociology focuses on the Cultural Effects Model of the how media impacts the audience.

The cultural effects model examines how media transmits dominant ideologies that influence how individuals think. Key elements include dominant ideologies transmitted by media owners, encoding/decoding of messages, and context influencing interpretation. The model posits that repetition of ideologies leads the masses to accept them. Evaluations include the rise of alternative online media, issues of embedded journalism, and selective exposure based on prior views.