Sans Forgetica - Could it help improve memory and tackle dementia?

Geoff Riley

1st July 2019

This short video looks at the marketing campaign for Sans Forgetica which is a new font built on the psychological principle of desirable difficulty. Minor obstructions to the reading process force the brain to work harder and therefore remember more.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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