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Spotify in talks to acquire SoundCloud

Geoff Riley

30th September 2016

Spotify needs scale and a broader range of users - will a bid for the German-based business SoundCloud make good commercial sense in the increasingly contestable global market for digitally streamed music?

Spotify in talks to acquire SoundCloud

The major challenge for the digitally-disrupted (or is that digitally-enhanced?) music industry is to grow the installed user base and develop a product that enough people are willing to pay for through a subscription model. There are positive signs for the industry drawing on recent data from the USA.

You will find more statistics at Statista

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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