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In the News

Nokia and the Multiplier Effect

Gavin Simpson

24th March 2016

A good piece for students studying the multiplier effect and who wish to look at the way businesses respond to the competitive environment. We read how Nokia succeeded against Motorola, but struggled against the rise of the iPhone.

Gavin Simpson

Gavin has been Head of Social Sciences for a number of years and enjoys the cut and thrust of the classroom environment. He enjoys attending Think Tank events to widen his knowledge further and encourages his students to do likewise.

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