In the News
Contestable Markets - China tech giant Xiaomi aims at global smartphone top spot
12th August 2021
It is interesting that Xiaomi are being so ambitious in targeting top spot in the global smartphone market.
They have a SMART objective - in that the firm is being given 3 years to overtake Samsung - and one wonders whether it's indicative of the firm pursuing growth in preference to profit maximisation.
The Beijing-based firm recently celebrated the 10th anniversary of its first smartphone - you can see from the graphic below the progress they have made in accumulating market share for smartphone sales in Europe.
✅ Corporate objectives
— tutor2u Business (@tutor2uBusiness) August 11, 2021
✅ Globalisation
✅ International business
✅ Market share
✅ Organic growth / NPD
Xiaomi sets eyes on taking global market leader position in smartphone industry from Samsung
Current standings: Samsung 18%, Xiaomi 17% Apple 14%https://t.co/S2SMA3J7Xs
Graham Watson
Graham Watson has taught Economics for over twenty years. He contributes to tutor2u, reads voraciously and is interested in all aspects of Teaching and Learning.
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