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In the News

Contestable Markets - China tech giant Xiaomi aims at global smartphone top spot

Graham Watson

12th August 2021

It is interesting that Xiaomi are being so ambitious in targeting top spot in the global smartphone market.

They have a SMART objective - in that the firm is being given 3 years to overtake Samsung - and one wonders whether it's indicative of the firm pursuing growth in preference to profit maximisation.

The Beijing-based firm recently celebrated the 10th anniversary of its first smartphone - you can see from the graphic below the progress they have made in accumulating market share for smartphone sales in Europe.

Xiaomi's smartphone shipment share in Europe from the 1st quarter of 2019 to the 2nd quarter of 2021

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to tutor2u, reads voraciously and is interested in all aspects of Teaching and Learning.

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